Logo & wordmark systems
Primary marks, lockups, monograms, alternate forms. Not just a logo โ a system that handles avatars, app icons, packaging, signage, and weird-aspect-ratio social headers.

Logos, wordmarks, type systems, color palettes, brand guidelines โ built to hold up across video, web, print, and 10 years of growth. Designed by someone who's actually built brands that compound across 16+ ventures.
Primary marks, lockups, monograms, alternate forms. Not just a logo โ a system that handles avatars, app icons, packaging, signage, and weird-aspect-ratio social headers.
Typeface pairing, hierarchy, weight scales, custom letterforms when needed. Bangla-aware โ we don't ship a brand without testing it in Bangla, English, and any other script you ship in.
Full guide docs covering voice, color, typography, spacing, usage rules, and do-not-do examples. Built for your team to actually use โ not a PDF that lives on Dropbox unused.
Color palettes, illustration styles, photo treatment, motion principles, iconography. Everything beyond the logo โ the surface-level system that makes everything look like you.
Brand archaeology โ what you currently signal, what you want to signal, against whom. Outputs a positioning doc, not a moodboard.
3โ5 distinct directions presented at the logo + type + color level. Real directions, not safe vs. safer vs. safest.
Chosen direction expanded into a full system โ lockups, monogram, color palette, type hierarchy, motion. Stress-tested against real surfaces.
Full brand guidelines doc, Figma library, asset package, web font setup, training session. Your team can ship tomorrow.
Full brand system for our flagship SaaS โ wordmark, Bangla logotype, color palette, motion principles, app icon system. Lives across 3 markets.
14-year refresh for the mother company. Kept the equity, modernized the wordmark, built a proper type system, and shipped guidelines our team actually uses.
From-scratch brand for an artisan marketplace. Custom mark drawing from kantha patterns, warm palette, and Bangla-Latin type pairing.
Approachable, app-first brand for an on-demand services platform. Friendly mark, expressive color, illustration system for service categories.
Brand for our content sister concern. Bold mark, content-first system designed to perform across the channels we actually ship on (YouTube, IG, LinkedIn).
Fintech identity that feels approachable, not corporate. Bangla-first wordmark, currency-aware type system, two-tier color palette for product + marketing.
Yes โ Tier 01. But honestly, a logo without a system rarely compounds. For anything that needs to scale (web, app, video, print), Tier 02 is what you actually want. We'll tell you on the call.
3 distinct directions at the concept stage. Not 3 versions of the same idea โ 3 different strategic takes on your positioning. After selection, 2 revision rounds on the chosen direction.
Yes โ refreshes are a big chunk of our work. We start with a brand audit that maps what to keep (equity) and what to evolve. Refreshes typically run 4โ8 weeks, priced like Tier 02.
We don't file trademarks ourselves, but we do a basic clearance search before final delivery (TESS, Bangladesh trademark, global Google check). For formal trademark filing, we refer to specialist IP firms.
Yes โ Bangla-aware by default. We don't ship a wordmark without testing it in Bangla. We have a roster of Bangla type foundries, and we've shipped bilingual brand systems for ORBIX, Pannakhata, KaruBazaar, and more.
Short, focused, usable. Tier 02 ships a 15โ25 page guideline covering the essentials. We don't write 80-page guideline books your team won't read. We do ship a Figma library + components alongside โ that's the doc your team actually uses.
Yes โ that's the whole point. We ship a Figma library with all components, a web font setup, organized asset packages (SVG / PNG / PDF in all the variants), and a 1-hour training session for your team at handover.
Brands evolve โ that's healthy. We build systems with evolution in mind (clear primary mark equity, flexible secondary elements). After 18โ24 months, most clients come back for a refresh โ and we already have the originals.
60-minute discovery call. We'll tell you whether you need a logo, a system, or a full identity โ and how fast we can ship it. No deck, no pitch.
I usually reply within an hour, BD daytime. Pick how you want to talk:
โ ONLINE NOWQuick questions ยท usually replied within 1 hour
Pick a 30-min slot ยท free discovery
Detailed project chat ยท 30โ60 min