NextBangla Ltd

Rebuilt NextBangla.com from a 2018 WordPress site into a Next.js + Sanity content platform supporting 4 stakeholder audiences.

NextBangla.com — multi-stakeholder marketing rebuild

Services
Web Development, Brand Identity, Digital Marketing
Timeline
10 weeks
Year
2023
Role
Founder + Engineering lead
Team size
4 (2 engineers, 1 designer, 1 content)

The Challenge

What needed solving.

NextBangla.com had grown into a multi-stakeholder problem: prospective clients, current clients, hiring candidates, and IT Institute students all needed different things from the same domain. The 2018 WordPress site was struggling under the weight of compromises.

The challenge was rebuilding without losing search equity, without disrupting active client relationships, and while migrating five years of content into a new structure that scaled.

The Approach

Four-step playbook for this engagement.

Step 1
Audience-first IA
Rewrote the information architecture around the four primary audiences instead of the org's internal structure. The new sitemap survived the next two years of growth without major restructuring.
Step 2
Sanity migration
Moved from WordPress to Sanity-backed Next.js. Migration script preserved old URLs as 301 redirects so search equity transferred.
Step 3
Content team workflow
Designed the Sanity content model around how the marketing team actually writes, not how engineers wished they wrote. Result: 80% of post-launch updates required no engineering involvement.
Step 4
Performance + accessibility budget
Set Lighthouse 90+ and WCAG AA as launch budgets. Site shipped at 98 Performance, 100 Accessibility. Maintained both since.