Confidential — US-based seed-stage SaaS

Took a Bangladesh-built SaaS to US market launch in 9 weeks with measurable funnel performance from week 1.

Cross-market SaaS launch — BD to US founder migration

Services
Digital Marketing, Brand Identity, Web Development
Timeline
9 weeks
Year
2024
Role
Marketing lead
Team size
5 (1 strategy, 2 content, 1 designer, 1 paid lead)

The Challenge

What needed solving.

A Dhaka-built SaaS had product-market fit signals from a closed BD beta and needed to launch into the US market. The founder team had never run US growth, the brand was BD-rooted, and the runway window was tight.

The challenge was simultaneous: translate the brand for a US audience without losing what worked locally, and ship the launch funnel fast enough to validate inside the runway window.

The Approach

Four-step playbook for this engagement.

Step 1
ICP rewrite
BD users were SMB ops managers; US ICP was likely VPs of Operations at 50–500-person companies. Rewrote messaging, pricing positioning, and the demo flow against the new ICP.
Step 2
Content + SEO sprint
Identified 8 high-intent search queries the new ICP runs. Shipped pillar content + supporting articles against each. Site re-architecture so content fed the demo CTA cleanly.
Step 3
Paid acquisition test
Three-channel test (Google, LinkedIn, Twitter) with $5k spend per channel and tight attribution. Killed two channels at week 3, doubled down on the winner.
Step 4
Lifecycle email backbone
Welcome flow + product-onboarding flow + win-back. Set up to retention-test against the BD beta cohort's behavioral patterns.