Why I Moved NextBangla Toward AI-First Products in 2024
After 13 years of running a multi-disciplinary services agency, I made the call to go AI-first. Here's the reasoning, the resistance, and what changed.
Antor
Founder, NextBangla Ltd
NextBangla had run for thirteen years as a services agency before I made the call to pivot toward AI-first products. The decision wasn't sudden, the path wasn't smooth, and the business case wasn't obvious to everyone on the team.
What pushed the decision
Two things converged in 2024: AI capabilities crossed a threshold where they became genuinely useful as product primitives, and our service-side margins were getting compressed by the same automation that made the AI products possible. The economics of running a services-only business at our scale started looking less compounding than they had been.
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Written by
Antor
Md. Ersaduzzaman Antor — founder of NextBangla Ltd and 10 AI startups. Building from Nilphamari, Bangladesh, with team experience across the UK and Luxembourg.
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