Starter
Solo founder identity refresh. 3–4 weeks.
On request
Final number lands in the discovery call.
- Wordmark + 1 supporting mark
- Color + type pair
- 5-page guidelines
- Web + social mockups
Services /Brand Identity
Brand Identity.
Type systems, logos, and brand guidelines that hold up across video, web, and print.
LogoTypeGuidelines
FIELD · BRAND
EST. 2011
15+
BRAND SYSTEMS LIVE
Latin · Bengali · trilingual systems
The problem
Brand systems shouldn't feel like a Canva template.
Most brand identity work delivered to founders is one of two things: (1) a logo PDF with no system around it, or (2) a 60-page guidelines doc nobody on the team reads. Both fail the moment you need to ship a banner ad, a deck slide, or a microsite. A brand system should make decisions, not document them.
Your team makes ad-hoc visual decisions because the brand doc is unusable.
Multilingual scripts (Bangla / Hindi / Arabic) break every time you ship.
Your designer left and the source files don't make sense to the next one.
Marketing site, product UI, and pitch deck don't look related.
The solution
Editorial-grade systems for founders who actually ship.
I run brand systems across this site, Voxly, NOBBYO, Promo Content Studio, and 10+ other ventures. Every system I deliver gets stress-tested in real shipping environments before it leaves my desk.
Logo system with full mark, monogram, and reverse variants.
Type system locked across Latin, Bengali, and one additional script of your choice.
Component-level guidelines (buttons, cards, layouts) — not paragraph rules.
Editable source files in Figma — your team can run it without me.
What's included
Everything in scope.
What you get in every Brand Identity engagement, regardless of tier.
- Wordmark + symbol exploration (3 directions)
- Color, typography, and spacing token system
- Brand guidelines PDF (~30 pages)
- Photography + iconography direction
- Mockups across web, social, print, video
Process
How Brand Identity engagements run.
The same four-step rhythm used across every service, tuned for this specific work.
- Step 1
Discover
Brand audit + competitor scan. I pinpoint what should feel familiar to your audience and what should feel distinctive.
- Step 2
Design
Three concept directions, each with logo + type + color + sample applications. Together we narrow to one and refine.
- Step 3
Build
Token system, asset library, and 30-page guidelines doc. Engineering gets a Tailwind/CSS export; designers get Figma libraries.
- Step 4
Ship
Brand launch checklist, social handover, and a 30-day window for iteration based on first reactions.
Tools · tech
Stack I ship with.
- FI
Figma
- AI
Adobe Illustrator
- AI
Adobe InDesign
- FO
Fontstand
- TY
Typotheque
Pricing
Three tiers for brand projects.
Final numbers land after a discovery call so the tier matches actual scope. Tier shapes are stable.
Pro
Full brand system. 6–8 weeks.
On request
Final number lands in the discovery call.
- 3 logo directions, 1 chosen
- Full token system
- 30-page guidelines
- Photography direction
- Web + social + print + video mockups
Enterprise
Multi-product brand architecture. 10–14 weeks.
On request
Final number lands in the discovery call.
- Master brand + sub-brand structure
- Architecture for 3+ products
- Naming guidance
- Embedded brand support
Live proof
Brand Identity work, shipping right now.
Three of my own ventures using exactly the brand project playbook I'd run for you. Live receipts, not Phase-10 mockups.
NextBangla Ltd
Stage · LIVEStarted · EST 2011Users · 500+ PROJECTS
The mother company. IT, video, and brand work for global founders since 2011.
Promo Content Studio
Stage · LIVEStarted · EST 2019Users · 60+ BRANDS
Brand storytelling and content production for ambitious founders.
Voxly
Stage · BETAStarted · MAR 2025Users · 240 BETA TESTERS
Real-time voice-to-text for Bangla and other under-served South Asian languages.
Meet the team
Who's actually on your project.
Md. Ersaduzzaman (Antor)
Creative direction, system architect
I set the visual direction and approve every system that leaves the studio. The Fraunces + Inter pairing on this site is one of mine.
Joya
Managing Director
Project rhythm, deliverable schedule, client liaison.
[Senior brand designer — name on contract]
Lead designer
Senior designer with editorial design background, assigned per project.
Why hire me for this
Three reasons specific to brand projects.
Editorial-grade typography
Brand systems shouldn't feel like a SaaS template. I treat type the way magazines do — Fraunces and Inter, not Roboto and Roboto.
Tokens, not just files
Your brand ships as a token system that engineering can consume in a single line. Hex codes go stale; tokens compound.
Tested on real applications
I mock the brand across web, social, video thumbnails, and a printed page. If it falls apart anywhere, I fix it before guidelines ship.
FAQ
Brand Identity questions.
Start your brand project
Let's talk about your brand project.
If the scope above looks like what you need, the next step is a 15-minute discovery call. No pitch — just a conversation about what you're building.